Applied Grit.
Noah Grossman, founder of Applied Grit

People & Ops for owner-run trade companies

Your shop is losing jobs you never see.

I find those leaks — and I put a price on each one. I'm Noah Grossman. I work with owners here in Northwest Arkansas.

Who it's for

Owner-run local service companies — HVAC, plumbing, electrical, roofing, garage door, landscaping, cleaning, moving, auto repair — big enough to run crews and have a phone that rings all day.

The Leak Audit

$497 flat. A 20-minute call, then a one-page report within 48 hours.

Calls that ring out after hours. Estimates that never get a second touch. A new hire who quits in month two and takes your training money with him. Customers who cancel on the first call because nobody knew how to keep them.

What you get

You get a one-page written report, in your hands within 48 hours of our data call:

  • The leaks I found in your call flow, follow-up, hiring and first 90 days, and save/cancel process
  • What each leak is likely costing you — conservative estimates, labeled as estimates, built from your own numbers
  • The fixes, in the order I'd do them

1. Pay $497 flat

Paid by card, on the spot. No retainer, no contract.

2. A 20-minute data call

I ask, you answer — no homework, no prep. Questions only. I never need access to your systems.

3. Your report in 48 hours

It lands within 48 hours of that call. If I find nothing worth fixing, the report says that.

Fix it yourself from the report, or hire me to fix it with you. Either way, the report is yours.

Pay $497 — get the Leak Audit

If there's no leak worth fixing, I'll tell you that straight.

If you want the leaks fixed with you

That's the next step — a Diagnostic. We can talk about it after you've got the report in your hands. No pressure to go further if you'd rather fix the list yourself.

Portrait of Noah Grossman

Who I am

I'm Noah Grossman. I founded and sold two service companies, and I hold an M.S. in I-O Psychology — the people side of business. I run retention for a living: in my current seat I helped nearly double customer retention in three weeks by fixing the save process. That's real money walking back in the door, not theory.

Applied Grit is my People & Ops practice for owner-run trade companies. I work with owners here in Northwest Arkansas.

How it works

Step 1

$497 flat

Pay by card when you're ready. No retainer and no contract after it, unless you ask me to stay on and help fix the leaks.

Step 2

Twenty minutes

I call you. I ask, you answer from memory — rough numbers and ranges are fine. I don't log into your phones, CRM, or dispatch software. If you don't know a number, “unknown” is a finding, not a failure.

Step 3

A one-page report

Within 48 hours of the call, you get the leaks, a conservative cost estimate on each one, and the fixes in the order I'd do them. Every dollar figure is labeled as an estimate, built from your numbers.

Talk to me

If we already spoke, or you want to ask a question before you pay, call or text. I'm Noah — this is my line.

Pay $497 — get the Leak Audit